Suzie’s organics Rebrand

Compliments anything. Complements everything. Suzie’s Organics line of condiments were never meant to be the star of your favorite dishes, they were just meant to complement them. What started as a family-owned homebrew project in the Pacific Northwest to improve deli-sandwiches, has become a regional staple. Whether facilitating your consumption of pastrami or turning your order of fries into a Jackson Pollock, Suzie’s Organics does wants to do what it’s been doing for over 40 years; complement your favorite dishes.

I was tasked with designing labels for Suzie’s robust line of condiments, design exhibit, and comprehensive advertising campaign. The result: this wholesome little company sparked some real big compliments of their own.

Product Design

Designed a robust line of 12 wholesome condiments

 

Branding and design

logo refresh, tradeshow exhibit design, t-shirt design, packaging design, illustration Art direction

Advertising campaign

print, ooh, digital

Credits

kensey lacy–art director/designer, steven noble–illustrator, michael patrick partners–creative agency