University of La Verne Campaign: Create the future

The University of La Verne launched its largest-ever $125 million fundraising campaign, Create the Future, supporting scholarships, new facilities, and faculty initiatives to inspire greatness for generations.

As a key creative, I helped craft and design core assets, including the case statement, campaign video, microsite, and social media, centered around the message: “These doors open unimaginable opportunities.” I led concept development and storyboarding for the video, working closely with the director on-site to ensure each visual element aligned with our vision and resonated with the audience and university.

Campaign video

 

Branding and design

campaign microsite, case statement, social media

CREDITS

kensey lacy–art director/designer, keith pacoma–associate creative director/senior designer, jack perry–designer, michael patrick partners–creative agency