Introducing Hawk by Gigamon
Gigamon, known for its on-premise hardware, needed to evolve its brand as organizations embraced digital transformation. To introduce their new cloud offerings, we built a bold sub-brand, Hawk by Gigamon, positioning it as a fresh, innovative extension of their trusted identity while aligning with the future of cloud technology.
Campaign Launch Video
A subrand built form scratch
To bring Hawk by Gigamon to life, we developed a bold visual language using striking photography, selective color treatments, and topographic linework. The goal was to clearly communicate how Gigamon’s cloud-based solution detects threats from core to cloud—positioning its hybrid product as the leader in visibility and analytics.
Brand at a glance
Core Elements of the Hawk Design System
complete brand guidelines
HAWK in use
