Santa Clara University

The goal of this campaign was to encourage donors to participate in a historic $1B fundraising campaign and position the university as the preeminent Jesuit, Catholic institution of the west, committed to forming ethically-minded leaders. Each touchpoint of the campaign supported the theme of innovating with a mission. a 44-page case statement chronicles students, alumni, faculty, and donors who live and breathe the essence of the university. Additional campaign literature, dedicated to specific campaign initiatives, a microsite, advertising and social campaigns extended key campaign messages. All communications worked in harmony to help reach the universities goal of raising $1 Billion Dollars.

Branding and Design

campaign identity, 44-page case statement

 

Advertising

OOH, Digital (microsite and social)

Credits

kensey lacy–art director/designer, keith pacoma–associate creative director, Kyle hilton–illustrator, chad riley–photographer, michael patrick partners–creative agency