Freedom you can feel good about

Uber came to us with a challenge: bring their newest product, Uber teen accounts, to life in a way that feels exciting for teens, reassuring for parents, and unmistakably Uber.

I led the creative to build a vibrant, flexible sub-brand and a comprehensive creative system that could do it all—educate, inspire, and scale. We developed a full suite of assets, from emails and in-app modules to animation and a robust toolkit designed for global marketing teams.