Turning Uber Eats into Uber more than Eats

2021 saw a race for delivery companies to offer more than just meals, inspiring people to rethink how they shop for groceries, convenience, alcohol, and more. To expand their product offering while staying true to who they are, Uber Eats needed to create a new narrative that holistically showcases all of its new vertical offerings together. Media.Monks tested various RTBs and proof points to find out what resonated most with customers. Media.Monks turned these learnings into an ecosystem of content across owned and earned channels, created an extensive design framework, and developed a messaging toolkit.

Turning Uber Eats into more than Uber Eats

In 2021, as Uber Eats expanded beyond meals, it needed a unified narrative to showcase its diverse offerings like groceries and alcohol. We tested multiple RTBs to find what resonated with customers and built a content ecosystem across channels. From there, I developed a design framework and messaging toolkit to ensure consistent and impactful communication, positioning Uber Eats as the go-to platform for delivery.

Turning Uber Eats into Uber more than Eats

Social

Turning Uber Eats into more than Uber Eats

Organic Social Ads

Creative Toolkit

Creative Toolkit