six degrees
advertising campaign
*This a student conceptual project and not an actual campaign for Facebook.
Race-related incidences of police-brutality have become all too common. Yet, there are many who still feel removed from these events because they can’t see how it relates to them and their communities. Based upon the theory that we are all connected in six degrees or fewer, utilizing Facebook friends, we have devised a way to show users how connected we all are.
Awards: Cannes Future Lions, National Student Show, One Show/Young Ones, Media and Interactive Design Awards
