Snickers against racism

advertising campaign

Snickers has noticed an immense amount of racism on Twitter. We do not believe that anyone could possibly be that big of a bigot. Our conclusion: you’re not you when you’re hungry. By #snickeringagainstracism, Snickers hopes to fight bigotry one tweet at a time.

Awards: Creativity International Awards (Silver), Miami Ad School Unity Competition Finalist.

credits

art director–kensey lacy, copywriter–shireen beygui, art director–hanna peterson