STUDENT WORK

advertising campaigns

Here are a few of my favorite campaigns from my time as a newbie creative at the Miami Ad School.

Barnes and noble: book time from tech

advertising campaign

Let's be honest. Our world has become a little bit disconnected thanks to the rise of technology and smart everything. But every once in a while wouldn't it be nice to book time from tech? There is something romantic about diving into a book after all. I wanted to get that idea across with these very simple and visually punny print ads.

the syrian trail

advertising campaign for Unicef

We were tasked with creating an interactive campaign to bring awareness to a cause. So, we created a replication of a game that millennials can relate to: The Oregon Trail. The idea: Launch a game on behalf of UNICEF where users can interact with a replication of the Oregon Trail that reflects the realities that Syrian Refugees are currently facing. In-game purchases at supply shops correlate to actual donations of in-game items. This is the Syrian Trail.

amazon fresh: we know full plates

advertising campaign

If you live in San Francisco and commute via public transportation, you probably hate how inconvenient grocery shopping can be. So we used public transportation to our advantage. We strategically placed ads in airports, bart stations and bus stops to show people how easy and convenient grocery shopping can be with AmazonFresh. And it’s bright and fun photography helped freshen up the cities lacking transportation portals.

banana boat–susnaps

advertising campaign: case study

We created a new snapchat filter that introduces the next hot Snapchat filter: Sunsnaps. This filter helps millennials stay protected from the sun while simultaneously sharing every moment on their snapchat stories!