Relaunching exclusive rewards like a Pro

As Senior Art Director, I led the creative execution for the launch of Uber Pro, a rewards program for drivers offering performance-based perks. Collaborating with the Uber team, we transformed the initial toolkit into a comprehensive multi-channel campaign.

I designed a dedicated landing page, custom illustrations, emails, in-app messages, and a series of videos. I also developed a design toolkit for Uber's teams to scale and adapt assets while maintaining a cohesive brand identity across all platforms.

Design System

Lead the creation and design of 50+ assets for the launch and post-launch of UberPro, effectively reaching and engaging Uber drivers and earners on the platform. We delivered a comprehensive design toolkit to Uber, enabling their internal and external partners to independently build out assets, all guided by the creative framework developed.

Sizzle Reel

How It Works Video

Gold/Platinum rewards

Diamond rewards

Custom illustrations

Provided art direction and collaborated with an illustrator to bring Uber Pro's visual concepts to life, focusing on various rewards and benefits. The illustrations were integral to the Uber Pro branding, and utilized across all channels.

illustrator: Paola Cabrera