To launch Uber Eats Repeat Orders, we created a playful campaign built around the idea of “set it, forget it, eat it again,” showcasing how effortless reordering can be. As Art Director, I led the visual direction from storyboard to shoot, helping bring the product story to life through a relatable, product-first narrative.
Credits: Beth Ouayro (ACD), Tim Landry (CD, Copy), Fernando Munoz Puga (CD, Art)
Uber eats on repeat
Uber Eats needed to position Allergy-Friendly Ordering as the safest and most reliable way to order with confidence. As ACD and Designer, I led a rapid three-day sprint to concept and design a suite of CRM and in-app assets that combined clear storytelling with functional UI. The work evolved into a scalable CRM system and set of guidelines adopted across future campaigns, helping secure a retainer and expand the partnership.
Illustrator: Paola Cabrera
Uber eats consumer allergy refresh
Uber Taxi Social
Created social assets that blended taxi familiarity with Uber’s convenience and safety