The University of La Verne launched its largest-ever $125 million fundraising campaign, Create the Future, supporting scholarships, new facilities, and faculty initiatives to inspire greatness for generations.

As a key creative, I helped craft and design core assets, including the case statement, campaign video, microsite, and social media, centered around the message: “These doors open unimaginable opportunities.” I led concept development and storyboarding for the video, working closely with the director on-site to ensure each visual element aligned with our vision and resonated with the audience and university.

Credits: Kensey Lacy–art director (video), keith pacoma–associate creative director, jack perry–designer

Campaign video