Uber Eats Group Repeat Orders
Uber Eats was launching a new Repeat Orders feature—aimed at making reordering favorites feel as effortless as a craving. The creative challenge: bring that tap-and-go convenience to life through a story that felt simple, smart, and unmistakably Uber.
The work
We developed a hero video built around the idea of “set it, forget it, eat it again.” With playful storytelling and everyday scenarios, we showed how Repeat Orders makes getting your favorites faster and easier—without overexplaining.
My role
I helped with the art direction from storyboard to production—designing overlays, shaping the visual style, and collaborating closely with the director and production team on food styling, casting, props, wardrobe, and set design. ACD—Beth Ouayro, Tim Landry—CD copy, Fernando Munoz Puga—CD art
The impact
The campaign helped introduce Repeat Orders with a clear, compelling message and laid the foundation for future product-driven storytelling across channels.