A big year. Big work.
Big growth.
As ACD and Lead Designer on Capital One, I shaped work across brand, product, experiential, and marketing—bringing ideas to life through concepting, design, and creative leadership. From the 2026 Sizzle Reel celebrating a record year of growth to large-scale events and a new tech brand, the work below highlights these key moments.
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The work helped drive a record year for the partnership, generating $6.7M in annual revenue, exceeding forecasts by 57%, achieving 133% year-over-year growth, and growing 564% in just two years.
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As ACD and Lead Designer, I balanced hands-on design and concept development while providing creative oversight across a cross-functional team of strategists, copywriters, animators, editors, and designers to bring the work to life.
From Bank to Tech Brand
Most people know Capital One as a bank. What they don't know is that it's also a technology company with more than 25 years of innovation, proprietary software, and engineering expertise behind it.
We partnered with leadership to create a distinct technology brand system—one that could tell that story, stand on its own, and provide a scalable foundation for products, campaigns, events, and future marketing efforts.
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The work became the foundation for Capital One Software's brand—showing up across product launches, campaigns, events, and future technology initiatives. Beyond creating consistency, it helped elevate Capital One's technology story and drove record engagement at key industry events.
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As Lead ACD, I helped define the strategy and creative vision, contributing hands-on design and concept work while guiding a multidisciplinary team through execution.
From Brand System to Brand Experience
With the technology brand established, the next challenge was bringing it to life where it mattered most. Using the Capital One Software toolkit as a foundation, we created a series of integrated experiences across major technology events—spanning booth design, experiential activations, video, social, digital, and environmental graphics.
The goal was simple: help Capital One show up as a technology leader, not just a bank.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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Elevated Capital One's presence in the tech space, resulting in record-breaking foot traffic and engagement across key industry events.
