Know what happens in a millisecond? A threat breaks through your network. A customer bounces. A $100 million opportunity slips away. These aren’t hypotheticals. They’re real consequences happening at real speed. Gigamon came to us to help position them as the partner that sees it all: securing networks without slowing them down.
The Challenge
Gigamon, a leader in network security, needed to shift perception—from a hardware-first company to a forward-looking, cloud-ready brand. They wanted to make a splash at RSA, one of the industry’s biggest security conferences, with a campaign that cut through the noise. With a low budget and and shorter timelilne, we went to work.
The idea
We developed “Don’t Blink”—a concept built around the urgency of milliseconds. Whether it’s a cyberattack or a business opportunity, if you blink, you miss it. The campaign positioned Gigamon as the brand that sees it all—before it happens.
My role
I led art direction and design across the campaign—helping shape the concept and extend it into a full creative system. From high-speed photography to custom visuals and motion, I collaborated closely with our CD, ACD, and client to build a consistent, high-impact presence across every touchpoint
The impact
“Don’t Blink” helped drive a 40% increase in qualified leads post-launch and doubled engagement on Gigamon’s cloud product pages. The campaign’s success secured ongoing creative partnerships, including the launch of Hawk.
Campaign Launch Video
Debuted at RSA, the “Don’t Blink” video reintroduced Gigamon as a new leader in cloud network security—spotlighting the split-second nature of cloud security and the power of seeing threats before they hit.
Stock photography art direction
We used high-speed, freeze-frame photography to reflect the campaign’s core mes sage: in today’s digital world, milliseconds matter. Each image captures a split-second moment—threat or opportunity—avoiding fear while emphasizing urgency. The result is a bold, kinetic visual system that highlights the power of visibility and speed.
Photography created with Midjourney
I used Midjourney throughout the process—for concepting, storyboarding, and creative development. It helped us quickly explore visual directions and define a bold, kinetic look that reinforces the value of speed, visibility, and split-second decisions.
Print and OOH
We brought the campaign to the streets of San Francisco, using bold visuals and messaging to build awareness and momentum before and after launch.
RSA Tradeshow Booth
Digital
Direct Mail
Ebook/Whitepapers
