In the world of cybersecurity, every millisecond counts—threats break through, customers bounce, and $100M opportunities vanish. Gigamon brought us in to reposition them as the essential partner that sees it all in real time—protecting networks with deep visibility, without compromising speed.

The Challenge
Reposition Gigamon from hardware-first to cloud-forward—and do it in under 8 weeks, with a lean budget and a high-profile RSA launch looming. We needed to move fast, align stakeholders, and deliver a bold, cohesive campaign that made an immediate impact.

The idea
We launched Don’t Blink, a high-urgency campaign built around the power of milliseconds.

My role
As Art Director, I helped drive the core idea and led design execution across every touchpoint. I partnered closely with creative leads and collaborated directly with the client to deliver a bold, cohesive system that stood out.

The impact
The campaign drove a 40% surge in qualified leads, doubled cloud page engagement, and led to Hawk’s launch—securing our role as Gigamon’s agency of record and expanding their leadership in cloud security.

Manifesto: Milliseconds Matter  

You want to hear something crazy?  

A 1 millisecond advantage could boost a high-speed trading firm’s earnings by as much as $100 million.  

And apparently people will visit a website less often if it’s 250 milliseconds slower than a competitor’s.  

And there are also literally millions of attacks on networks happening every second.  

So, I guess what we’re saying here is if you work at a company, and that company has a network, and that network is important to that company, then we have some advice for you:  

Don’t Blink.

Stock and MidJourney Photography

We used high-speed, freeze-frame photography to reflect the core message: in today’s digital world, milliseconds matter. Each image captures a split-second moment—threat or opportunity—emphasizing urgency.

Design System

The Don’t Blink system was built to capture the speed, stakes, and split-second nature of modern cybersecurity. At its core is a custom wordmark—simple, clean, and unapologetically bold—anchoring a visual language designed for motion and urgency. 

A high-contrast palette and assertive type system help key stats and messages hit fast. High-speed, freeze-frame photography shows both threats and opportunities in motion—reminding us that in just a millisecond, you could spot an attack or miss a critical moment. 

Together, these elements create a unified system that visualizes the core idea: milliseconds matter. Every component—type, color, imagery, and data—works in sync to build tension, heighten awareness, and deliver a story that’s as fast and focused as the world it represents.