In the world of cybersecurity, every millisecond counts—threats break through, customers bounce, and $100M opportunities vanish. Gigamon brought us in to reposition them as the essential partner that sees it all in real time—protecting networks with deep visibility, without compromising speed.

The Challenge
Reposition Gigamon from hardware-first to cloud-forward—and do it in under 8 weeks, with a lean budget and a high-profile RSA launch looming. We needed to move fast, align stakeholders, and deliver a bold, cohesive campaign that made an immediate impact.

The idea
We launched Don’t Blink, a high-urgency campaign built around the power of milliseconds. Miss a moment, miss a threat. Gigamon doesn’t—because they see what others can’t.

My role
As Art Director, I helped drive the core idea and led design execution across every touchpoint. I partnered closely with creative leads and collaborated directly with the client to deliver a bold, cohesive system that punched above budget.

The impact
The campaign drove a 40% surge in qualified leads, doubled cloud page engagement, and led to Hawk’s launch—securing our role as Gigamon’s agency of record and expanding their leadership in cloud security.

Campaign Launch Video

Debuted at RSA, the “Don’t Blink” video reintroduced Gigamon as a new leader in cloud network security—spotlighting the split-second nature of cloud security and the power of seeing threats before they hit.

Manifesto & Design System

Stock photography art direction

We used high-speed, freeze-frame photography to reflect the core message: in today’s digital world, milliseconds matter. Each image captures a split-second moment—threat or opportunity—emphasizing urgency. The result is a bold, kinetic visual system that highlights the power of visibility and speed.