University of La Verne: Create the Future
The University of La Verne launched its largest-ever $125M campaign, Create the Future, to fund scholarships, facilities, and faculty initiatives.
I helped craft core assets—case statement, campaign video, microsite, and social—centered on the message: “These doors open unimaginable opportunities.” I led video concepting and storyboarding, working closely with copy, creative leads and the director to bring the vision to life. Credits: Kensey Lacy–art director (video), keith pacoma–associate creative director, jack perry–designer
Branding and design
campaign microsite, case statement, social media
The Campaign for Santa Clara University
The Campaign for Santa Clara University aimed to raise $1B and position SCU as the leading Jesuit, Catholic university in the West—committed to shaping ethical leaders.
We brought the theme innovating with a mission to life across every touchpoint: a 44-page case statement, initiative-specific collateral, a microsite, and integrated ad and social campaigns. All elements worked together to help reach the university’s $1B goal. Credits: ACD/design lead—Keith Pacoma
Branding and Design
campaign identity, 44-page case statement
Advertising
Credits
kensey lacy–art director/designer, keith pacoma–associate creative director, Kyle hilton–illustrator, chad riley–photographer, michael patrick partners–creative agency