University of La Verne: Create the Future
The University of La Verne launched its largest-ever $125 million fundraising campaign, Create the Future, supporting scholarships, new facilities, and faculty initiatives to inspire greatness for generations.
As a key creative, I helped craft and design core assets, including the case statement, campaign video, microsite, and social media, centered around the message: “These doors open unimaginable opportunities.” I led concept development and storyboarding for the video, working closely with the director on-site to ensure each visual element aligned with our vision and resonated with the audience and university.
Credits: Kensey Lacy–art director (video), keith pacoma–associate creative director, jack perry–designer
Branding and design
campaign microsite, case statement, social media
The Campaign for Santa Clara University
The goal of this campaign was to encourage donors to participate in a historic $1B fundraising campaign and position the university as the preeminent Jesuit, Catholic institution of the west, committed to forming ethically-minded leaders.
Each touchpoint of the campaign supported the theme of innovating with a mission. a 44-page case statement chronicles students, alumni, faculty, and donors who live and breathe the essence of the university. Additional campaign literature, dedicated to specific campaign initiatives, a microsite, advertising and social campaigns extended key campaign messages. It all worked in harmony to help reach the universities goal of raising $1 Billion Dollars.
Credits: ACD/design lead—Keith Pacoma
Branding and Design
campaign identity, 44-page case statement
Advertising
Credits
kensey lacy–art director/designer, keith pacoma–associate creative director, Kyle hilton–illustrator, chad riley–photographer, michael patrick partners–creative agency