The University of La Verne launched its largest-ever $125M campaign, Create the Future, to fund scholarships, facilities, and faculty initiatives.
I helped craft core assets—case statement, campaign video, microsite, and social—centered on the message: “These doors open unimaginable opportunities.” I led video concepting and storyboarding, working closely with copy, creative leads to bring the vision to life.
Credits: Kensey Lacy–art director (video), Keith Pocomo–associate creative director, jack perry–designer
University of La Verne: Create the Future
Branding and design
campaign microsite, case statement, social media
The Campaign for Santa Clara University
Led a multi-channel campaign to help Santa Clara University raise $1B—bringing “innovating with a mission”
to life across a case statement, microsite, and integrated marketing.
Advertising
Credits
kensey lacy–art director/designer, Keith Pocomo–associate creative director, Kyle hilton–illustrator, chad riley–photographer, michael patrick partners–creative agency