Turning Uber Eats into more than Eats
As Uber Eats grew beyond food delivery, it needed a clear, compelling story to match. We set out to reposition the brand through social-first videocontent—testing RTBs to see what stuck, then building a cross-channel system to scale what worked.
I led the design vision for the social series, creating a flexible framework that could stretch across formats while staying cohesive. Paired with strategic messaging, the system helped define a new narrative: Uber Eats isn’t just for dinner—it’s for anything.
Credits: Kyle Fanthorpe & Gracie Halpern, Copy
Grocery delivery
Alcohol
Home
Baby
Pet
Flowers
Beauty
CRM
