As Gigamon soared into the cloud, they needed a brand that felt just as elevated—something fresh enough to signal innovation, but grounded enough to keep their legacy of trust intact. Hawk took flight—and quickly became a standout, helping position Gigamon as a leader in cloud visibility and setting the tone for future growth.
The work
We built Hawk from the ground up, creating a distinct visual identity with custom photography, bold type, and topographic elements. The launch included scalable brand guidelines, templates, and a multi-channel campaign spanning video, digital ads, and demand gen assets.
My role
I helped lead design and art direction across the entire launch—shaping the brand development, creating the internal teaser video, concepting the launch video from storyboard to production, and overseeing the full campaign rollout from start to finish. Credits: Braden Gately–Creative Director, Vanessa Gadberry–ACD
The impact
The launch led to a 40% increase in qualified leads and 2x engagement on cloud product pages. The design toolkit was adopted by more than 15 internal teams and partners, supporting consistent rollout across channels. Overall, the work helped reposition Gigamon as a modern, cloud-first brand.
Hawk takes flight | campaign launch video
Hawk in motion | Internal teaser
Hawk in the wild
Complete brand guidelines
