As Gigamon expanded into the cloud, they needed a brand that signaled innovation without losing trust. Hawk was created as a bold sub-brand positioning Gigamon as a leader in cloud visibility.
The work
We built Hawk from the ground up, defining the name, messaging, and visual identity, then launching it through a multi-channel campaign across video, OOH, digital, and CRM templates.
My role
I helped lead the creative from concept to launch, shaping the brand identity, directing campaign design, storyboarding, and video production. I partnered closely with creative leadership and worked directly with Gigamon’s CEO and executive team to ensure the work aligned with their long-term vision.
Credits: Braden Gately–Creative Director, Vanessa Gadberry–ACD
The impact
Hawk drove a 35% increase in cloud pipeline opportunities, expanded enterprise engagement, and scaled to 15+ teams globally—giving Gigamon a flexible system to launch future products and reinforce their cloud-first position.
Hawk takes flight
campaign launch video
Hawk in motion
Internal company teaser video
Hawk Design System
Topographic Lines & Elevation Maps
Topo lines are a defining element of the Hawk design system, inspired by elevation maps and the sharp, surveying perspective of a hawk in flight. They represent more than just visual texture—they echo Hawk’s ability to scan, sense, and understand complexity from above.
Gradient & Line Styles
The system uses two topo line styles. Gradient lines—bold and dynamic—spotlight key moments, pairing Gigamon Orange with a secondary color to represent vigilance and visibility. Line-art overlays offer a lighter, more refined touch. Both stand out on Meteor Blue while providing flexibility across applications.
Spotlight Photography Treatment
Used to Highlight the focal point in full color while desaturating the rest—creating a clear visual hierarchy and drawing the eye with intent. Reinforcing Hawk’s focus on precision and visibility.
Hawk in the wild
These core elements were designed to flex, scale, and adapt—supporting both creative expression and strategic clarity. Together, they tell a cohesive story of visibility across complex systems
Complete brand guidelines
