As Gigamon—an industry leader in network security and deep observability—expanded into the cloud, they needed a brand to match: fresh enough to signal innovation, grounded enough to reflect trust. Enter Hawk: a bold new sub-brand that positioned Gigamon as a leader in cloud visibility.
The work
We built Hawk from the ground up—distinct identity, custom photography, topographic design, and a multi-channel campaign with video, OOH, digital and templates.
My role
I helped lead the creative from the ground up—shaping the brand identity, directing campaign design, storyboarding, and producing video content. I worked closely with our creative leads and had a direct line to Gigamon’s CEO and executive team, making sure every decision laddered up to their bigger vision for the brand.
Credits: Braden Gately–Creative Director, Vanessa Gadberry–ACD
The impact
Hawk’s launch drove a 35% increase in cloud pipeline opportunities, boosted enterprise engagement, and saw its toolkit adopted by 15+ teams worldwide. The scalable system gave Gigamon a consistent way to roll out future products and strengthened their position as a cloud-first innovator in a highly competitive market.
Hawk takes flight | campaign launch video
Hawk in motion | Internal teaser
Hawk Design System
Topographic Lines & Elevation Maps
Topo lines are a defining element of the Hawk design system, inspired by elevation maps and the sharp, surveying perspective of a hawk in flight. They represent more than just visual texture—they echo Hawk’s ability to scan, sense, and understand complexity from above.
Gradient & Line Styles
There are two styles of topo lines in the system. The first uses a gradient effect—bold and dynamic, designed to spotlight key moments. It pairs Gigamon Orange with a secondary color to symbolize constant vigilance and visibility.
The second is a lighter, line-art style meant to overlay imagery or layouts with a more refined, understated feel. Both styles are designed to stand out against the Meteor Blue background while offering flexibility across use cases.
Spotlight Photography Treatment
Used to Highlight the focal point in full color while desaturating the rest—creating a clear visual hierarchy and drawing the eye with intent. Reinforcing Hawk’s focus on precision and visibility.
Hawk in the wild
These core elements were designed to flex, scale, and adapt—supporting both creative expression and strategic clarity. Together, they tell a cohesive story of visibility across complex systems
Complete brand guidelines
