Hawk Takes Flight
As Gigamon moved into the cloud, we created Hawk—a bold sub-brand signaling innovation without losing trust.
The work
Built from the ground up: name, messaging, identity, and a multi-channel launch across video, OOH, digital, and CRM.
My role
Led creative from concept to launch—shaping the identity, directing design and video, and partnering with leadership and executives.
Credits: Braden Gately—Creative Director, Vanessa Gadberry—ACD
The impact
+35% cloud pipeline, expanded enterprise engagement, and adoption across 15+ global teams.
campaign launch video
Internal company teaser video
Hawk Design System
Topographic Lines & Elevation Maps
Topo lines are a defining element of the Hawk design system, inspired by elevation maps and the sharp, surveying perspective of a hawk in flight. They represent more than just visual texture—they echo Hawk’s ability to scan, sense, and understand complexity from above.
Gradient & Line Styles
The system uses two topo line styles. Gradient lines—bold and dynamic—spotlight key moments, pairing Gigamon Orange with a secondary color to represent vigilance and visibility. Line-art overlays offer a lighter, more refined touch. Both stand out on Meteor Blue while providing flexibility across applications.
Spotlight PhotographyTreatment
Used to highlight the focal point in full color while desaturating the rest—creating a clear visual hierarchy and drawing the eye with intent. Reinforcing Hawk’s focus on precision and visibility.
Hawk in the wild
These core elements were designed to flex, scale, and adapt—supporting both creative expression and strategic clarity. Together, they tell a cohesive story of visibility across complex systems
Complete brand guidelines
