Uber, but make it teen
Uber needed a scalable global sub-brand for Uber Teen that balanced playfulness with trust while remaining unmistakably Uber. As Associate Creative Director, I led concept and design development, partnering with Uber leadership and a cross-functional team to bring the brand to life. The toolkit was adopted by 20+ global teams, tripled teen sign-ups in its first quarter, and became the foundation for Teen-focused campaigns worldwide.
Credits: Robin Singer (Copy), Ben Harthun (Design), Mark Robson (Animation)
Uber Teen Accounts Design System
A robust creative toolkit designed to help internal marketing teams easily scale, adapt, and activate campaigns across markets.
Templates that flex
Scaled CRM Campaign
