HumAInity
Living in San Francisco, I’m surrounded by an influx of AI branding and ads—yet few focus on the human at the center. I set out to flip that narrative with a concept campaign positioning AI not as the hero, but as a partner to humanity.
The executions and design system blends human and digital elements to show how we can coexist with AI to drive progress across healthcare, education, sustainability, and beyond.
By embedding AI into the headlines, it reinforces the idea that AI progresses innovation defined by us. Humans. It’s a reminder that while AI is part of our world, the future is still ours to shape.
Powered by AI. Defined by Humans.
AI applications used:
MidJourney | Imagery
ChatGPT | Copy and AI Prompts
Pollo.ai | Animation
Adobe Firefly | Generative Fills & Editing
Discord | AI Workflow & Prompt Testing
Visual Overlay System
The design overlay uses pixel grid patterns and bitmap textures to nod to digital structure. The embedded logo mark unifies the visuals, creating consistency and brand recognition.
Healthcare & Wellbeing | Supporting humanity through care, aid, and social causes
Alternative Layout & Design
Education & Knowledge | Expanding access to learning, curiosity, and growth
Alternative Layout & Design
Alternative Layout & Design
Creative & Lifestyle | Human expression, culture, and everyday life
Sustainability & Climate | Harnessing intelligence for a more sustainable world
Corporate | Empowering employees with tools that reduce friction and unlock potential
Generative AI Animations
Using Poll.ai, I brought still visuals to life through motion. With a bit of experimentation and trial and error, I created animations that add movement and energy to each execution.
MidJourney Process
I combined two image prompts with a detailed description to create the desired output, blending human-centered imagery with subtle tech overlays.
Design System Overview
The design system embodies the balance between AI and humanity through a cohesive visual language. These elements work together to show how people and technology coexist—celebrating progress guided by empathy, curiosity, and human intent
Logo | A modern monotype wordmark blending AI and humanity to reflect harmony between the two
Logo Mark | A clean, adaptable mark applied across executions to create cohesion and brand recognition
Visual Overlay System | A pixel grid inspired by data structures and code, with embedded logo mark
Photography | Features authentic human moments with subtle AI and tech overlays
Gradient Color Palette | Represents the convergence of human and AI innovation
Typography | Pairs tech-forward headlines with soft, human subheads for balance and clarity