Move like a pro
Uber asked us to transform Uber Pro into a scalable, premium rewards brand that could engage top earners and drive sign-ups globally. As ACD and Lead Designer, I led the work from concept to launch, creating a cohesive system of custom illustrations, messaging, and assets across web, CRM, in-app, and video.
The resulting platform unified regions, tiers, and channels, driving a 28% increase in engagement, tripling sign-ups in key markets, and scaling to more than 40 markets worldwide.
