Move like a pro
Uber asked us to turn Uber Pro into a scalable, premium rewards brand that could drive sign-ups and engage top earners.
The work
We built a cohesive system—custom illustrations, refined messaging, and assets across web, CRM, in-app, and video—designed to scale globally.
The challenge
Create a flexible identity that could unify regions, tiers, and channels while motivating drivers to level up.
My role
As ACD/lead designer, I led from concept to launch—guiding cross-channel design, managing the team, and partnering with Uber to align on a scalable vision.
The impact
+28% engagement, 3× sign-ups in key markets, and adoption across 40+ markets worldwide.
