Uber Eats Consumer Allergy Refresh
Uber Eats came to us to help launch a new product for users with food allergies—positioning them as the safest, most reliable option for allergy-friendly ordering. I led a fast-turn sprint that brought clarity to the experience and proved how bold storytelling paired with smart UI can drive consumer trust and adoption.
The work
In just three days, I concepted and designed a set of assets to present to Uber leadership—showing how functional UI could pair with good design and storytelling to create clearer, more engaging CRM and in-app assets.
My role
I led creative concepting and design, partnering with illustrator Paola Cabrera to build a system that was informative, empathetic, and visually distinctive. Credits: Paola Cabrera–Illustrator, Ingrid Jiménez–Animation
The impact
The success of the presentation led to a full design exploration and the creation of scalable CRM guidelines. The creative helped set a new standard for CRM creative and sparked a broader initiative to unify and elevate Uber Eats’ communication design..