My role
Creative Director/Designer
Illustration
Paola Cabrera
Rider Streaks
We designed custom illustrations to motivate and inspire riders to keep choosing sustainable rides. Riders receive
push notifications celebrating their sustainability streaks and encouraging them to share their progress on social media.
Illustrator: Paola Cabrera
Illustration Process
As the Art Director, I lead the illustration concepting—developing the creative direction, providing detailed references and write-ups to the illustrator, and giving feedback throughout the process, from initial sketches to final vectors.
Achievement Badges
We designed unlockable badges for riders to celebrate each sustainable ride they take. Each badge reflects
the amount of carbon emissions saved, turning their eco-friendly choices into visible achievements.
