My role
Creative Director/Designer

Illustration
Paola Cabrera

Rider Streaks

We designed custom illustrations to motivate and inspire riders to keep choosing sustainable rides. Riders receive
push notifications celebrating their sustainability streaks and encouraging them to share their progress on social media.

Illustrator: Paola Cabrera

 

Illustration Process
As the Art Director, I lead the illustration concepting—developing the creative direction, providing detailed references and write-ups to the illustrator, and giving feedback throughout the process, from initial sketches to final vectors.

 

Achievement Badges

We designed unlockable badges for riders to celebrate each sustainable ride they take. Each badge reflects
the amount of carbon emissions saved, turning their eco-friendly choices into visible achievements.

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