From three to the whole damn shelf
Suzie’s Organics grew from 3 to 12 products and needed a system that could scale without losing its charm. We built a cohesive identity anchored in custom illustration—giving the brand a distinct,look across every SKU.
As Creative Director, I led the evolution and partnered with illustrator Steven Noble to bring it to life.
The result: 1,000+ new retail placements and a 35% lift in YoY sales.
Product Expansion
What started with just ketchup…
….developed into a robust line of 12 wholesome condiments
Plus merch!
A bold refresh that captured attention and built momentum (Image credits @suzies_organics)
So I designed event spaces and built vibes
And I got to work with world renowned illustrator Steven Noble on custom woodcut illustrations.
