Uber Eats on Repeat
Uber Eats launched Repeat Orders to make reordering favorites feel effortless. Our challenge: bring that tap-and-go ease to life in a way that felt simple, smart, and unmistakably Uber.
The work
A hero video built around “set it, forget it, eat it again”—using playful, relatable moments to show how easy reordering can be.
My role
Led art direction from storyboard to shoot—shaping the visual style, designing overlays, and collaborating across food styling, casting, wardrobe, props, and set design. ACD—Beth Ouayro, Tim Landry—CD copy, Fernando Munoz Puga—CD art
The impact
Introduced Repeat Orders with a clear, compelling story and set the tone for future product-led campaigns.
Uber Eats Consumer Allergy Refresh
Uber Eats needed to launch allergy-friendly ordering as the safest, most reliable option. I led a fast-turn sprint blending bold storytelling with functional UI to build trust and drive adoption.
The work
In 3 days, I concepted and designed a full suite of CRM and in-app assets—presented internally and to Uber leadership. It also served as a pilot system to unify product marketing and cut production time.
My role
As ACD/Designer, I led concept and design, partnering with Paola Cabrera to create a clear, empathetic system.
The impact
The work scaled into CRM guidelines adopted across campaigns—securing a retainer, expanding the partnership, and raising the bar for future launches.
Uber Taxi Social
Created social assets that blended taxi familiarity with Uber’s convenience and safety