We made choosing sustainable rides feel easy, and rewarding. A streak-based system with custom illustrations, milestone badges, and shareable achievements turned everyday choices into something personal, motivating, and worth showing off.
Inspiring Uber Sustainable Rides
We concepted and created custom illustrations to inspire riders to keep choosing sustainable trips, celebrating their streaks with personalized push notifications.
Illustrator: Paoala Cabrero
We designed streaks that highlighted riders’ progress and quantified their impact—such as the number of trees saved or the equivalent of recycling 730 pounds of waste—making sustainability feel tangible and rewarding.
