Inspiring sustainable rides
We set out to inspire riders to choose more sustainable rides by making the benefits clear, easy to track, and fun to share, turning small choices into something meaningful and motivating.
We created a streak-based system with custom illustrations to encourage sustainable rides and keep riders engaged. We sent push notifications with achievement badges that celebrated key milestones—like CO₂ saved or trees preserved, making progress feel personal, meaningful, and worth sharing.
By recognizing each rider’s contribution, we sparked a ripple effect, motivating them to share their journey, inspire others, and move us all toward a greener future.
We designed custom illustrations to inspire riders to keep choosing sustainable trips, celebrating their streaks with personalized push notifications.
We designed streaks that highlighted riders’ progress and quantified their impact—such as the number of trees saved or the equivalent of recycling 730 pounds of waste—making sustainability feel tangible and rewarding.
